Monday, July 09, 2007

An Even Fairer Cup of Tea

Next time you make a brew spare a thought for tea farmers across the developing world. Most are poverty stricken because the price they receive on the world markets doesn’t bear any resemblance to what it actually costs them to produce it.

So thank goodness for Teadirect’s unique minimum pricing scheme: it means growers are always protected from the extreme lows of the commodity market. Cafédirect, the company behind Teadirect, has recently increased its minimum price to ensure that all growers supplying Teadirect are rewarded for the quality of the tea that they produce.

This way they can make a decent living from their crop and you can enjoy a decent cuppa!Teadirect is available in packs of 40, 80 and 160 tea bags and for those who wish to cut down on caffeine there is also a decaffeinated version.

Expect to pay around £2 for a box of 80 Teadirect tea bags. Cafédirect’s range of teas, coffees and drinking chocolate is 100% Fairtrade and is available from most supermarkets, Oxfam shops, Traidcraft mail order and independent wholefood retailers.

You can also enjoy Cafédirect and Teadirect away from home, as more and more offices and public places stock the range.

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