An oddity of Mormonism is that, although the official name of the Mormon Church is the Church of Jesus Christ of Latter-Day Saints (Or LDS) is that there seems very little real emphasis on Jesus Christ, himself.
In fact, there is often more emphasis on Joseph Smith the founder of the LDS Church than on Jesus Christ.
Several years ago BYU had a sort of weird Joseph Smith Nativity Scene instead of a traditional Jesus Christ Nativity Scene. And yet Mormons still cannot understand why other Christians can look at them and wonder exactly how Christian the Mormons are.
The writings of Joseph Smith seem to indicate that he thought he was not equal to Jesus but even better than him. Blasphemous? Joseph Smith? Well, you read what's on this link and then see how people might think it so...
Combine THAT with the "Amway, Noni Juice, Nu Skin, Mary Kay, Nature’s Sunshine Products, Herbalife, Nutra-Smart, XanGo, Living Scriptures, 4Life Research, NSA, Pharmanex, Quixtar, Shaklee, Kirby, etc., etc., etc" Multi Level Marketing aspects of Mormonism and see why many people in the world shake their heads and wonder if, perhaps, Mormonism is more a money making pseudo cult rather than being a 'straight' religious cult?
By the way, some of those MLM firms have roots in Utah and were, in at least one or two cases, founded by faithful Mormons...